Colour Me Happy
10 April 2014
McArthurGlen's Bridgend Designer Outlet has launched 'Colour Me Happy' -a month long campaign celebrating the arrival of Spring/Summer 14 accessory collections at the centre.
In their largest ever accessory initiative,over 33,000 pieceshave landed in the centre ahead of the launch, which will seetwo accessory products sold every minute. With over 1.5 million shoppers expected to make their way to the centres over spring/summer period, the Europe-wide initiative celebrates the nation's on-going love affair with accessories, as well as the explosion of colour seen on SS14 catwalks - where brights, pastels and block colour dominated.
From 3 April until 5 May, McArthurGlen Bridgend will be taking part in various activities to support the campaign - including kaleidoscopic creative walls (arriving at the centre on Easter weekend) and interactive fashion treasure hunts with winners receiving up to £250 to spend as they wish at the centre. Promotions and additional savings will also be offered across a selection of brands with Karen Millen, French Connection, Lacoste, Billabong and Fat Face all offering an extra 20 per cent off on all accessories.
To celebrate the campaign further, some of the centre's most sought-after brands have designed a series of exclusive products. Renowned shoe manufacturer, Kurt Geiger has created two McArthurGlen exclusive sandals in vibrant shades of lemon and coral at special price of £59, whilst luxury leather manufacturers OSPREY LONDON has launched an exclusive silk wrap scarf, called 'The Dot', which will only be available at McArthurGlen outlets at a special price of £19.
McArthurGlen's Bridgend Centre Manager, Richard Garratt says:"We chose spring to launch this particular campaign given that this is the time when shoppers look to accessories as the smart and easy way to add a new, seasonal twist to their wardrobe. As the campaign name implies, Colour Me Happy is designed to bring colour and a sense of fun to shopping for accessories - a staple of every fashion-loving shoppers' wardrobe, whatever their gender and whatever their age.
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